marketing campaign: thank you

Marketing Campaign Type: Lead Nurturing

This is a week of daily emails set to begin on Thanksgiving Day. They are meant to keep the FMU Education Foundation top-of-mind during the holiday season and to nurture the audience (donors, alumni, faculty, and staff) toward donating. 

The email grouping begins with a message from the university president, and that email is followed by ones featuring scholarship recipients. The grouping closes with a powerful email from the Education Foundation’s executive director, who was a scholarship recipient herself.